Rocket Espresso is an Italian manufacturer of premium domestic and commercial espresso machines.
Social media has been instrumental in growing brand awareness.
Rocket Espresso x Carhartt WIP limited edition machine.
Print collateral, including brochures and instruction manual designs and layout.
Rocket Espresso x Deceuninck Quick Step machine.
2016 Rio Olympic machine for Greg Van Avermaet and team mates.
Rocket Espresso x Julian Alaphilippe machine designed to celebrate Alaphilippe's World Championship road race win at Imola, Italy in 2020.
Rocket Espresso x Factor Bikes partnership.
Rocket Espresso at the Giro d'Italia countdown graphics for social media.
Custom panel artwork for Rocket Espresso at the Giro d'Italia 2019.
Rocket Espresso at the Giro d'Italia. The #faster pop-up cafe.
Andrew Meo at the Giro d'Italia beside the Bora Hansgrohe team bus. Andrew and I worked together remotely for a long time developing the Rocket Espresso brand look and direction.
Giro d'Italia 2016 graphics for social media announcing the countdown to the pop-up cafe.
Giro d'Italia 2016 pop-up cafe.
Giro d'Italia 2016 pop-up cafe.
Photo shoot showcasing the Rocket Espresso x Santini cycle clothing.
Photo shoot showcasing the Rocket Espresso x Santini cycle clothing.
Cycle cap design.
Drink bottle design.
Cycle jersey design.
Rocket Espresso x Factor bike.
Rocket Espresso x Silca pump.
Rocket Espresso produces the finest espresso machines in the tradition of ‘Fatto a Mano’ translated to, ‘made by hand’.
Custom badges for various machines over the years.
Rocket Espresso x Rapha limited edition machine.
Mavic BOXER machine.
Salvavita. Rocket Espresso’s coffee label (design by Backhouse Design), batch roasted by Felix Meo on a 1960’s vintage Vittoria roaster.
Backhouse Design have been working closely with Rocket Espresso for over 14 years. During that time we have been involved with brand development, design of all print and web based collateral, social media management, custom limited edition machine designs, pop-up events at the Giro d’Italia, photography, cycle clothing and accessory design, and liaising with their business partners throughout the world.
In 2018, Rocket Espresso was featured by Apple during its Keynote address launching their new iPhone, a particularly proud moment as it showcased the Rocket Espresso website that we designed and built.
Rocket Espresso has a reputation for manufacturing some of the finest espresso machines in the world, with a loyal following amongst the cycling community and a strong customer base, represented in over 70 countries.